You hear about SaaS every day… “It's the next great thing,” “Everybody wants it,” “Everybody's doing it,” “It'll make you rich,” yada yada yada. But before you jump on the SaaS bandwagon, there are some things you really need to consider first.

In this presentation, we'll help you avoid some of the common landmines, and make sure you're really ready to move to SaaS.

CEO, COO, CFO, VPs of Marketing and Sales, Product Marketing Managers, Product Planning Managers

You might want to reconsider moving to SaaS if you think it's:

1. Just another software delivery model
   Impact of single instance vs.multi-tenancy? Got an SLA? You're going to need one.

2. A way to deliver cheap software
   Bad idea. You can actually make more from your customers if you play your cards right.

3. A market
   It's a business architecture, not an industry.

4. Subscription pricing
   Did you know there are 7 revenue streams? Does your business plan account for all of them?

5. Anything in “the cloud”
   Slapping a “cloud” label on it doesn't help your customers, or you.

6. An easy sale: if you build it, they will come
   What about your sales people? Your channels?

7. Just another version of your software you'll offer
   Keeping your existing product line while adding SaaS on the side is a really tough strategy to pull off. Just ask Letterman.

8. The right thing to do for our company since everyone else is doing it
   Is your market doing it? Are you ready? Your organization?

9. A ticket to easy success with the right checklists, "readiness assessments", and best practices
   They can help get you onto the runway, but they won't get you in the air.

If you’re thinking of moving to SaaS and aren't sure if you've covered all the bases, attend this class..

Participants will receive a copy of "Detailed Report of the 7 SaaS Revenue Streams" (with any future updates) in addition to a copy of the presentation materials in electronic format.

Review your existing SaaS migration plans.

Lincoln Murphy, Founder & Managing Director, Sixteen Ventures

As Founder and Managing Director of Sixteen Ventures, Lincoln Murphy brings over 15 years experience in on-demand software product development and Business Architecture, focusing exclusively on SaaS since 2004. Working with clients of all sizes, from startups to those at the top of the Fortune 100, Lincoln helps companies recognize and execute on opportunities to generate or enhance revenue through the SaaS business model.

Sixteen Ventures helps Software-as-a-Service (SaaS) vendors maximize revenue through strategic product development. We work with legacy software vendors building new SaaS products or transitioning to SaaS, ASP vendors transitioning to SaaS, and professional services organizations seeking to productize existing internal projects, intellectual property, or expertise workflow through SaaS.

In early 2008, he was recruited by Venture Capital-funded PaaS pioneer Morph Labs to help them enter the North American market and attract SaaS vendors to their platform. In 2007, after selling Global Mail Technology (GMT), he consulted with SaaS vendors on how to penetrate Fortune 1000 companies.

During this time Murphy became a recognized, albeit controversial, figure in the SaaS industry. In 2004 he left McKesson and started a SaaS company, GMT where he secured banner clients like Exxon, Healthmarkets, etc. before selling to an established competitor in 2006.

His career has revolved around network-centric and on-demand business models, where SaaS is the latest incarnation. He worked in supply chain management for the consumer packaged goods and pharmaceutical industries until 2004, when became Business Architect at McKesson. At McKesson he identified opportunities to drill deeper into the enterprise of trading partners and created solutions that enabled unique revenue models of their supplier/customer relationships.

You can check out Murphy's websites here:

• Sixteen Ventures
• @lincolnmurphy on Twitter
• SaaS Revenue