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Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

How much marketing strategy is needed
How to keep your marketing tactics and budget spend inline – every time
How to hold marketing accountable to company objectives and targets

… and much, much more.

SoftwareCEO Useful Links

The sites below offer help and information specific to the software industry.


Link Topics
	Multi-Topic	Marketing and PR	Sales and Distribution
	Human Resources	Operations and Legal	Services and Support
	International Focus	Pricing and Licensing	Strategy and Leadership
	M&A and Financing	R&D and Quality	View All Offers

Topic	Link	Description
Human Resources	About HR	(news, links, subject library)
Human Resources	AbsoluteBackgrounds.com	(employee background checks <$25)
Human Resources	AIRS	(recruiting news listings)
Human Resources	Auxillium West	(HR related sites in Links section)
Human Resources	Brainbench	(Employee skills tests, free to <$50)
Human Resources	CareerJet	(employment search engine)
Human Resources	Culpepper	(compensation data, financial ratios)
Human Resources	Dice.com	(jobs board for tech industries)
Human Resources	Foundation for Enterprise Development	(employee ownership articles)
Human Resources	Go for IT!	(U.S. Dept. of Commerce site)
Human Resources	HR Bridge	(categorized links to HR resources)
Human Resources	HR<whatnot>	(news articles)
Human Resources	HRTools	(articles, tools for HR management)
Human Resources	Monster.com	(Job boards, career center, news)
Human Resources	National Association of PEOs	(professional employer organizations)
Human Resources	National Association of Stock Plan Professionals	(employee stock plan articles, forum)
Human Resources	National Center for Employee Ownership	(employee ownership articles, links)
Human Resources	Riley Guide	(help for online job search, recruiting)
Human Resources	Salary.com	(salary data articles)
Human Resources	SalaryExpert.com	(Salary data, articles, career advice)
Human Resources	Selecting Winners	(articles in Newsletter Archives)
Human Resources	Society for HR Management	(articles by topic, seminars, links)
Human Resources	TriNet	(library, Q&A in Community Section)
Human Resources	Winning Associates	(HR articles, essays, newsletter, Q&A)
Human Resources	WorldatWork	(research, job links, pubs, seminars)
M&A and Financing	Angel Organization Summit	(events, articles, investor links)
M&A and Financing	AngelDeals.com	(portal with links, listings, tools)
M&A and Financing	BizBuySell	(buy/sell listings advice)
M&A and Financing	Business Finance.com	(funding sources and advice)
M&A and Financing	BusinessesForSale	(buy/sell listings advice)
M&A and Financing	CloudStart.com	(bizplan/investor posting community)
M&A and Financing	Corum Group	(software M&A articles)
M&A and Financing	eMerger	(buy/sell listings, research)
M&A and Financing	EntreWorld.org	(links, articles, advice)
M&A and Financing	Hoover's	(business research and links)
M&A and Financing	IPO Central	(IPO filings, pricings, news)
M&A and Financing	Merger Network	(buy/sell listings, advice)
M&A and Financing	Mergerstat	(M&A research and reports)
M&A and Financing	MoneyTree Survey	(detailed data on U.S. VC industry)
M&A and Financing	MyStockOptions.com	(content, FAQs, Calculators, forums)
M&A and Financing	Nasdaq	(stock quotes, financial info)
M&A and Financing	PostIdea.com	(post your biz plant to attract investors)
M&A and Financing	SBA	(small business financing advice)
M&A and Financing	SEC EDGAR archives	(search public companies' filings)
M&A and Financing	Software Equity Group	(quarterly software M&A review)
M&A and Financing	VC Access Online	(VC news, paid listing, database)
M&A and Financing	VC Capital.com	(VC network, entrepreneurs' advice)
M&A and Financing	Venture Reporter	(investment and M&A news)
M&A and Financing	VentureOne	(VC news, research, spreadsheets)
M&A and Financing	VFinance.com	(news, paid listings, resource links)
Marketing and PR	Access WhoIs	(full info re: Web domain ownership)
Marketing and PR	BuildingBrands	(articles, learning games, newsletter)
Marketing and PR	Capterra	(enterprise software directory, links)
Marketing and PR	Chanimal	(software sales and marketing help)
Marketing and PR	ClickZ	(e-marketing articles, advice)
Marketing and PR	Connect Direct	(tips for high-tech direct marketing)
Marketing and PR	Dagiau Consulting	(free Software Marketing Bulletin)
Marketing and PR	Eclicktick	(book, white papers, presentations)
Marketing and PR	Geibel PR	(articles re: high-tech PR)
Marketing and PR	Internet Press Guild	(links, advice, examples)
Marketing and PR	Ivan Levison	(copywriting articles, links, newsletter)
Marketing and PR	Knowledge Capital Group	(articles, presentations re: analysts)
Marketing and PR	KnowThis.com	(library for various marketing topics)
Marketing and PR	List-Universe	(resources for e-mail list marketing)
Marketing and PR	Localization Industry Standards Assoc	(news, events, publications, links)
Marketing and PR	MarketingProfs.com	(articles, tutorials, FAQs, links)
Marketing and PR	MarketingSherpa	(six newsletters + digest)
Marketing and PR	MarketResearch.com	(business intelligence aggregator)
Marketing and PR	MediaPost	(media directory, links, lookup)
Marketing and PR	Patent & Trademark Office	(patent/trademark searches, guides)
Marketing and PR	productmarketing.com	(articles, reviews, links, discussions)
Marketing and PR	ProofreadNOW.com	(copy checking <$8 per page)
Marketing and PR	Search Engine for Marketers	(reviews of top sites in 40 categories)
Marketing and PR	Software Marketing Resource	(links to software marketing resources)
Marketing and PR	Tekrati	(links to industry analysts and reports)
Marketing and PR	TSNN.com	(searchable trade show directory)
Marketing and PR	WebSiteEstates	(presentation tools, PPT templates)
Marketing and PR	Wilson Internet	(e-marketing articles, links)
Operations and Legal	AllLaw.com	(forms, links, lawyer search)
Operations and Legal	American Bar Association	(news, legal resources, lawyer referral)
Operations and Legal	American Institute of CPAs	(news alerts, links, state info)
Operations and Legal	Business Software Alliance	(anti-piracy news, research, audit tools)
Operations and Legal	Commercial Collection Agency Association	(articles, advice, member directory)
Operations and Legal	CPA Online	(news, links re: accounting, finance)
Operations and Legal	Culpepper	(financial ratios, compensation data)
Operations and Legal	Delphion	(IP and patent searches, news links)
Operations and Legal	DennisKennedy.com	(technology law links, articles)
Operations and Legal	Ernst & Young	(news, issues, international links)
Operations and Legal	Ewing Marion Kauffman Foundation	(articles, advice, education, links)
Operations and Legal	FindLaw	(FAQs, search for laws, regulations)
Operations and Legal	FreeAdvice.com	(consumer/small business legal advice)
Operations and Legal	FreePatentsOnline	(search and download PDFs of patents)
Operations and Legal	Information Technology Association of America	(news, publications, events)
Operations and Legal	Law Dictionary	(legal terms dictionary, topic links)
Operations and Legal	LawInfo.com	(FAQs, forums, government forms)
Operations and Legal	Lawyers.com	(lawyer search, articles, forums)
Operations and Legal	LegalMatch	(lawyer search, advice, client ratings)
Operations and Legal	McBride Baker & Coles	(articles, news re: technology law)
Operations and Legal	Miller Nash	(articles, news re: technology law)
Operations and Legal	National Center for Employee Ownership	(articles, research, online training)
Operations and Legal	Netpreneur Exchange	(links to small business resources)
Operations and Legal	Nolo	(legal articles, tools, publications)
Operations and Legal	PricewaterhouseCoopers	(books, research under Publications)
Operations and Legal	Software and Information Industry Association	(articles, events, government affairs)
Operations and Legal	Stock Plan Solutions
Operations and Legal	U.S. Copyright Office	(news, forms, guidance, records search)
Operations and Legal	U.S. Dept. of Labor SIC Codes	(useful for HR, marketing, sales)
Operations and Legal	U.S. Federal Trade Commission	(news, business guidance, rules, acts)
Operations and Legal	U.S. Patent & Trademark Office	(patent/trademarks searches, guides)
Operations and Legal	U.S. Securities and Exchange Commission	(regulatory actions, public filings)
Operations and Legal	Vertex Inc.	(tax articles, news under Tax Cybary)
Operations and Legal	World Intellectual Property Organization	(news, articles, links re: IP law)
Operations and Legal	WORLDLawDirect.com	(international law, contract forms)
Pricing and Licensing	ASPnews.com	(news, directory, forums)
Pricing and Licensing	Hahn Consulting	(articles on services pricing)
Pricing and Licensing	Make Your Price Sell	(online pricing tool for <$100)
Pricing and Licensing	Microsoft Licensing	(details re: all MS license plans)
Pricing and Licensing	Open Source Inititative	(news, links, license samples)
Pricing and Licensing	Professional Pricing Society	(association for pricing management)
Pricing and Licensing	SoftwarePricing.com	(articles, books, presentations)
Pricing and Licensing	Stromian Technologies	(OEM license info, advice)
Pricing and Licensing	Technology Law Central	(links to licensing resources)
R&D and Quality	Asynchrony	(community for programmers, testers)
R&D and Quality	Builder.com	(articles, reviews, discussions)
R&D and Quality	Center for Applied Special Technology	(tools, pubs for accessibility, education)
R&D and Quality	Dr. Dobb's Journal	(articles, newsletters, reviews)
R&D and Quality	Evans Data	(research on development trends)
R&D and Quality	Geeknews	(articles, file downloads, groups)
R&D and Quality	IEEE Communications Society	(tech writing library, events, standards)
R&D and Quality	ITmoonlighter.com	(find temp or part-time IT help)
R&D and Quality	Joel on Software	(articles, opinions, reviews)
R&D and Quality	LangaList	(tech-oriented newsletter, downloads)
R&D and Quality	MSDN	(Microsoft Developer Network)
R&D and Quality	QA Labs	(provides information related to software testing via newsletters/articles/white papers/podcasts)
R&D and Quality	Search Tools	(advice, links re: Web search tools)
R&D and Quality	Society for Technical Communications	(publications, events, jobs database)
R&D and Quality	Software Contractors' Guild	(contractors/consultants/jobs directory)
R&D and Quality	Software Productivity Center	(tools, tips, links in Resources section)
R&D and Quality	Software Testing Institute	(publications, research, links, forum)
R&D and Quality	STQE magazine	(testing, quality engineering articles)
R&D and Quality	SW-CMM	(Capability Maturity Model for Software)
R&D and Quality	Testing Foundations	(articles, links from Brian Marick)
R&D and Quality	Trace Research Ctr.	(accessibility and usability resources)
R&D and Quality	WebReference.com	(Web development articles, links, tools)
R&D and Quality	Windows SuperSite	(MS news, reviews from Paul Thurrott)
R&D and Quality	World Wide Web Consortium	(tech reports, topic links, mailing lists)
R&D and Quality	WUGNET	(Windows User Group Network)
Sales and Distribution	ASPconnection	(ASP news, links, directory)
Sales and Distribution	ASPstreet	(ASP news, forums, directory)
Sales and Distribution	BidRadar	(bid notification service, <$15/mo.)
Sales and Distribution	Chanimal	(software sales and marketing help)
Sales and Distribution	ChannelCorp	(channel sales articles, research)
Sales and Distribution	eyesonsales.com	(free sales articles, tips, training)
Sales and Distribution	Fortune 500	(searchable list of America's top corp.)
Sales and Distribution	Global 500	(searchable list of world's top corp.)
Sales and Distribution	Govcon.com	(news, advice re: sales to government)
Sales and Distribution	Growth Process Group	(sales articles in Resources section)
Sales and Distribution	HR Chally Group	(sales force selection research, articles)
Sales and Distribution	ITselling	(articles, events, job placement)
Sales and Distribution	justsell.com	(news, discussions, leads, jobs)
Sales and Distribution	Lingo Systems	(free 90-page book on localization)
Sales and Distribution	Sales Training	(sales force training, skills assessments, online training, videos, books, white papers & more)
Sales and Distribution	SalesProposals.com	(proposal-writing tips, tools, rating)
Sales and Distribution	SoftDatabase	(developer/distributor directory)
Sales and Distribution	SoftSearch	(business software directory)
Sales and Distribution	York Group	(white papers re: international sales)
Services and Support	Association of Support Professionals	(surveys, reports, directories, library)
Services and Support	CRM Community	(news, links, library, events)
Services and Support	CRM Today	(news, links, library, events)
Services and Support	Customer Service Resource Center	(sells books, videos, seminars)
Services and Support	Help Desk FAQ	(advice, resources and vendor links)
Services and Support	ITmoonlighter.com	(find temp or part-time IT help)
Services and Support	ITSMA	(articles, events re: services marketing)
Services and Support	Service and Support Professionals Association	(research, articles, events, certification)
Services and Support	supportindustry.com	(articles, newsletter, CRM links)
Strategy and Leadership	American Management Association	(seminars, books research)
Strategy and Leadership	Business Software Alliance	(anti-piracy news, research, audit tools)
Strategy and Leadership	CEOExpress	(links to business and other resources)
Strategy and Leadership	Entrepreneur.com	(articles, advice, tools, Q&A)
Strategy and Leadership	Fortune 500	(searchable list of America's top corp.)
Strategy and Leadership	Global 500	(searchable list of world's top corp.)
Strategy and Leadership	Growth Process Group	(sales articles in Resources section)
Strategy and Leadership	Information Technology Association of America	(news, publications, events)
Strategy and Leadership	morebusiness.com	(business templates, articles, tools)
Strategy and Leadership	PWC's Vision To Reality	(articles, links for entrepreneurs)
Strategy and Leadership	Software and Information Industry Association	(articles, events, government affairs)
Strategy and Leadership	StartupJournal	(business articles, advice, ideas, tools)
International Focus	Builder UK	(articles, forums, events, downloads)
International Focus	CFO Asia	(articles, events, useful links)
International Focus	China Internet Information Center	(business news, facts, links)
International Focus	Economist.com	(news, country profiles, forecasts, statistics)
International Focus	Enterprise Ireland	(news, directories, links)
International Focus	Europages	(European business directory)
International Focus	European Patent Office	(informatin, events, search engines)
International Focus	European Union Information Society	(news, links, EU documents and information sources)
International Focus	Global Information Inc.	(links to internations IT research)
International Focus	Market New Zealand	(trade and economic development agency)
International Focus	UK Trade & Investment	(gov't agency for advice and support)

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