Your site is amazing, by the way! Well worth the cost of my membership.
Thanks for your great work."
"Thanks! I think this is well worth the price."
"I have really enjoyed and found value in the material you sent
on the CD when I became a member. In fact, the value I have gained from
membership has far exceeded the cost."
" As PestPatrol grew from inception through expansion and finally acquisition,
we needed expert resources to help navigate each phase. Focusing
on the right things at the right times is crucial, and we found SoftwareCEO
to be an excellent source of practical advice and wisdom. The membership
paid for itself many times over. Keep up the good work!"
"The service that you provide is excellent and has helped our
company with its fantastic growth. Thanks."
"Year after year I continue to get far more value from SoftwareCEO
than the cost of my subscription. Thanks!"
"Looking forward to participating in SoftwareCEO — I've
been enjoying the articles for about a year now. Truly excellent, absolutely
invaluable content. Well done."
"I signed up today and now realize what I have been missing for
the past several years. I've passed your email on to several of my peers
and insist they need this for their software companies if they are serious
about staying in business."
"Bruce Hadley practices what he preaches on his site: phenomenal
customer service, practical and tested advice from industry leaders,
state of art information delivery. If I didn't feel that the office
of our president has become so morally corrupt over the past few decades,
I would nominate him.
"No matter how large or small your organization, this resource
is invaluable. The challenge will be determining which ideas to implement
for the greatest return; sometimes the amount of choice is disconcerting."
"Thanks! I assure you, I have more than received my return on
my membership fee."
"I'm looking forward to taking advantage of the membership. I
can tell you now that renewing won't be a problem. The free side is
very informative, but the membership benefits are well worth what you
"It's a great site that has offered us a world of advice already.
Some day when we sell the company, I'll make sure you get proper credit!"
"I really appreciate your personal attention to help me out. I'm
honored that as the CEO you took the time to deliver 'above and beyond'
customer satisfaction. I am looking forward to utilizing the previously
unseen portions of your site."
"Thanks for a terrific service and resource — SoftwareCEO
is a pretty important part of my weekly life. I'm getting a huge benefit
from it now, and I've just tapped the surface!"
"We have already been able to use your spreadsheets and various
other info to great effect. Makes us look smart!"
"You are the best! Thanks for information and advice. I know I
will get a great deal out of your site and my hat's off to you for that!"
"I am pleased to be a member — it's a terrific service you
offer, and I consider you to be a leader in our industry."
re: the seminars...
That was a great class. It was refreshing to have a class that was
based in the 'real' business world rather than academia. Thank you again
for all of your help — it was great working with you."
"We targeted the financial services industry as a new market nearly
a year ago. We were getting some traction, but without a lot of reference
accounts within the industry there was a lot of hesitation on the part
of the prospects even though we have significant and well-known customers
in another vertical.
"After a couple of briefings, we caught the attention of a Gartner
analyst who did an entire report on our technology and its applicability
to the financial services industry. It has had an immediate and dramatic
impact both in terms of credibility and in driving potential partners
"And, as a well-deserved plug for the Software University, we
attended the 'Analyst Relations' class two days prior to our first briefing
with them, and I believe that the changes we made to our presentation
based upon that class made a huge difference and allowed us to develop
the relationship that led to the report.
re: the articles...
Congratulations on a great bulletin and value-packed website! I've
made it a habit to read all your articles and share them with my team."
"I just wanted to thank you for writing these articles and to
let you know how much I've enjoyed reading them. Both articles have
re-affirmed some of my own beliefs about the purpose of a whitepaper,
as well as provided me with some new ideas about approaching this type
"I just finished reading your new SoftwareCEO piece with BitPipe
and KnowledgeStorm. Brilliant! Seriously. Great material. I've highlighted
the heck out of it, so I'm going to let it rest for a couple of days
so I can revisit and absorb more of the information later."
"Thanks for doing what you do. We find your articles very useful."
"I enjoyed this issue very much — in fact, all issues are
great with valuable information."
Thanks so much for your article, 'Sales growth advice from software
industry Inc. 500 winner Envision Telephony.'
"I just recently brought on our first direct sales rep, and this
is exactly the vision and practice I've been trying to instill in him.
The article backed up my thoughts, and gave me some new insights as
Just wanted to say thank you for yet another very interesting SoftwareCEO
edition. I recognised the Mossberg effect — we had a similar thing
with a TechTV mention (and are much better prepared now to manage the
"Even if this is not someone's particular area of interest, I'd
strongly recommend the SoftwareCEO ezine as just about always having
something worth checking out (it's certainly one of the few which I
make a point of reading)."
"Thanks, Bruce. Nice job. Very thorough and accurate. I was amazed
at the length and detail of the article, and interested in all the marketing
recommendations at the end."
"Just a note to let you know that 'The Mossberg Effect' was excellent.
Seeing what Stilesoft was doing right and wrong, especially through
the eyes and ideas of your panel of experts, provided meaningful insights
and an understated but welcomed challenge to do much better.
"You have a wonderful publication. I am honored to have you sit,
virtually though it may be, on my advisory board."
"Thanks for you help. Just want to tell you I love your Web site.
In fact, its due to an article I read there that one of our products
has a review publishing this month!"
You are a very good writer. That was a faithful representation of
what I tried to communicate. Thanks."
"You deserve a Pulitzer Prize for this one. I can't believe how
you did not miss any detail. It fits together like a extraordinary Rolex."
"Isn't it a rare and wonderful thing to receive a subscription-based
correspondence where there is one ultra-pertinent topic, let alone three?"
Hadley rules — and when you say stuff, people listen. You are
kind of like the E.F. Hutton of the software industry."
"Your newsletter is the only one I read now."
"I want to thank you for writing such an in-depth article on me
and Adea Solutions. Over the years I have had several interviews and
I can tell you with all honesty that nobody has come even remotely come
close to the understanding you demonstrated in your article about our
"It was refreshing to see how you were able to drill down to the
underlying essence of our organization. By the way, your interview was
one of the toughest I ever had as well. Great job and thank you."
"Your insights and help have again been valuable. Thank you for
developing SoftwareCEO and for all you bring to the industry."
I enjoy SoftwareCEO, and as a company that has benefited over the
years from our relationship with Gartner, I can tell you that your two-part
series was excellent. We have a briefing coming up in three weeks, and
your article offers good pointers."
"Very nice article, Bruce. Now, if you could just get it in front
of about 500 non-believing pundits."
"I read your article on product management with great interest...
the points that were made were right on target. It was one of the best
articles I've read on the subject in a long time."
"Very timely article on successful direct mail marketing, as we
are about to launch a direct mail/e-mail campaign. Thanks again for
great content. Keep up the great work. It's great to have you in the
"I love this story. I smiled all the way through it. It validated
everything I've been teaching for the last 5-10 years. How nice to see
someone doing things right! Great article, Bruce."
"This is a fantastic article about cash flow! It has very useful
information, but what's more important is that you really nailed the
essence of the issues and put together a very compelling story. I am
so impressed. The articles alone are worth more than the subscription
"Thanks, Bruce. I have received some good information from your
site — thanks and keep up the great work!"
"You've given me a lot of good, practical insight that has been
very specific to my software business issues. So, thanks for the great
"I really enjoyed your article on Blue Ocean Software. The wealth
of metrics and details was excellent."
"That is absolutely the most cogent, well-organized discussion
of product demos anyone has ever written. I think it will be of great
service to the industry, especially in terms of the types of demos you
discuss and what makes an effective demo. Thanks for your thoughtful
"SoftwareCEO is the best resource I've found. I've unsubscribed
from about three other newsletters (ClickZ, plus a couple of CNET and
ZD pubs), and have started reading more of your articles."
"I enjoyed your interview with Jim Green. You captured the essence
of what it takes to be a successful software CEO on both the technical
and the business side perfectly. You also captured the essence of Jim
Green and why the people who worked for him would walk through walls
to make things happen."
"I was really impressed with your article about dealing with the
press. All the way through, I kept thinking, "This sure beats what
we did — the IPG page really ought to link to it." So I was
especially flattered to see your reference to us at the end of your
article. You made my day!"