How would you like to get more website visitors to clicks that Buy Now button - or Contact Me or Download our Latest Report, or Take a Product Tour. It�?s not hard to do with a little testing.

The examples I listed above are all calls to action. Not surprising, these are one of the most critical aspects of your website - anything that gets a visitor to do something that moves them farther along the path to becoming a paying customer.

Calls to action can be in the form of text links, buttons, images and just about anything else you can think of on a web page. How you present these calls to action has a big affect on how many people take the action. And you�?re not limited to just one type.

In addition to testing the type of link, you can test:

• placement on the page 

  
• colors

  
• wording

  
• type font 

  
• Size

  
• style

  
• shape 

  
• overall page design �? how well the call to action stands out from the rest of the page�?s content.
  

You can test one or more variables at the same time.

If you choose to test a single variable �? what type of call to action button works best, for example �? you�?ll be running an AB test. If you choose to test multiple variables at the same time �? say, type of button, wording and placement on the page �? you�?ll want to run a multivariate test. Both are easy to set up with Google Website Optimizer.

If you have questions about this or any other test, just leave a comment on this post.

Susan
Clicks 'n Conversions