The Largest Online Community
for Software CEOs and Executives.

Marketing and PRand PR" alt="RSS Feed" src="/images/common/rss-text.gif">

Marketing and PR Image Anything to do with acquiring leads: Market research, branding, ads, PR, direct mail, seminars, shows, etc.

View All Content In This Category  |  Search In This Category

The Anatomy of a Great Social CEO

We all know just how effective of a tool social media can be when used to help establish and promote a brand, as well as enable interactions with a company. The question that businesses must... More »

Website Legal Forms - Click-Wrapped Agreement Form

Is your SaaS agreement or other click-wrapped agreement or website legal form enforceable? Watch my short video to learn how to ensure that it is enforceable. Related link - Website Legal Forms . Chip More »

Website Legal Forms - Non-Disclosure Agreement

Do you use Non-Disclosure Agreements? Often called "NDAs"? Do you disclose confidential information when you discuss a future business relationship, such as a possible reseller, distributorship, or joint venture agreement? Regardless of your answers, you... More »

Comparing the Total Cost of Ownership (TCO) of SaaS vs. On-Premise

As Cloud technologies continue to evolve, more and more software buyers are seriously reviewing and evaluating software as a service (SaaS) solutions against on-premise offerings. While there are many factors that influence which deployment model... More »

Eliminate bad discounts

Using marketing to create meaningful product differentiation separates you from competitors and allows you to command price premiums. One differentiation strategy should be the elimination of bad discounts. Discounts should never lead to a loss... More »

More Recent Content

Winner of SoftwareCEO Kindle Giveaway Promotion

First of all, we want to thank everyone who participated in the SoftwareCEO Kindle Giveaway promotion. Your responses will be used to help continue to improve the community for all of you! Now, to... More »

The FTC Slams SaaS Marketers For Deceptive Continuity Programs

Related Link - SaaS Agreement View my video here . Read my article . More »

Grade your SEO, prevent lawsuits, re-think support, and attend Stanford: all free!

by Gordon Graham , Editor, SoftwareCEO This time we bring you a free SEO checker that creates a detailed report on your website. Hate paying legal bills for lawsuits? Join a Canadian initiative to prevent... More »

Fresh, Warm Leads - Available Now on LinkedIn

If you still think of LinkedIn as a job hunting / recruiting site or you think of it as just another social media network that doesn’t work for software company marketers, I’ve got news for... More »

Website Legal Forms - Click-Wrapped Agreement Form

Is your SaaS agreement or other click-wrapped agreement or website legal form enforceable? Watch my short video to learn how to ensure that it is enforceable. Related link - Website Legal Forms . Chip More »

More Top Content