The 2010 Key Trends in Software Pricing and Licensing Survey of 234 participants, prepared with assistance from IDC, found that software vendors and their enterprise customers, increasingly challenged by the current economic downturn, are looking for better strategies to derive more value for their organizations through software licensing and pricing. While, not surprisingly, some of those strategies diverge between producers and consumers, many are complementary and serve to strengthen the positions of both. Read this survey for the key findings and details.